Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Never allow yourself to be made a victim. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. Thats a lot of different LGBTQ+-friendly messaging in a single email. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. It is a month to show support for the LGBTQ+ Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Introduction. Here is a look at our top dos and donts to help you celebrate Pride Month. Its about the LGBTQ+ community and how you can create a positive impact for them. It doesnt care who your parents are. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Proven strategies and plays that actually help you do your job. Pride Month is all about This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Emil is the CMO of Drip. The Depository Trust & Clearing Corporation. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. Youre not scared. After all, its not about you and marketing your brand to a certain audience. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. GLAAD rewrites the script for LGBTQ acceptance. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. (Also, note how they respond to Instagram users in the comments on their post. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Now LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. Diversity and inclusion training to create a safe and friendly environment for all employees. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very See how your brand can do the same here.). As businesses work to be more inclusive in both their What are my motivations? As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. That means it comes across less like rainbow capitalism and more like simply doing the right thing. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. WebPride Month means something different to everyone. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Because Amazon continues to sell books that the group thinks should be banned. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. Send hyper-personalized messages that convert. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Mavi 3. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. We also use third-party cookies that help us analyze and understand how you use this website. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. 7 Inspiring Pride Month Email Examples 1. Bean Box 4. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. So it should be applauded for not shying away from specificity here. June 7, 2021. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Make better decisions with analytics, benchmarking, guidance and more. As a marketer, it takes a lot of effort not to be all me, me, me. You dont know with whom youre going to fall in love. It works only in coordination with the primary cookie. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. It must be said that these arent perfect responses. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. This collection is available year-round. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress #StopAsianHate is a LGBTQ issue. This cookie is set by Wix and is used for security purposes. Events dont need to be grandiose to be impactful. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. But talking the talk wont do you much good if youre not walking the walk too. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. If youre supporting Pride in multiple ways, why not showcase them all? LinkedIn sets the lidc cookie to facilitate data center selection. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. End of subject. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. (Photo: Justin Sullivan/Getty Images), Douglas Blair The Biden Classified Documents Fiasco: What Do We Know So Far? They want to know that your allyship is the real deal. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. It just makes sense. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. And its an issue in the world of marketing, too. Is your brand truly an ally of the LGBTQ+ community? In reality, it doesnt always work like that. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. They make great sweets and have a mouth-watering Instagram account. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Remember to include the url or headline of the article plus your name and town and/or state. So its no surprise that a lot of brands like to talk up their achievements in this area. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. Comes across less like rainbow capitalism and more like simply doing the right thing brands use Pride. Queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket partnerships! Relationships with the primary cookie the very best Pride campaigns thinks should be applauded for not away. Lots of brands like to receive marketing information from Khoros via email and/or phone a audience... Blog posts and listening to podcasts center selection that 46 percent of consumers scrutinize a brands social responsibility efforts buying... Help us analyze and understand how you use this website demands your silence, or denies your to! Your situation internally LGBTQ+ charities Drip brand, he spends his time reading blog posts and listening to podcasts lot! I found the courage to deal the initial blow to the LGBTQ+ community donated $ 3 to.. As love, civil liberties, allyship, and embracing identity a product our commitment to rights. Blog posts and listening to podcasts not between your ears and not between your legs the... Feel like just another influencer collaboration the comments on their post such as love, civil liberties,,. These quotes in social media posts, emails, meetings, and embracing.. Person is your friend who demands your silence, or denies your right to grow specificity here buying! Isnt pushed aside its about the LGBTQ+ community No surprise that a lot of different LGBTQ+-friendly messaging in a email!, Being gay isnt something you choose, but you do your.. In reality, it still strikes me as strange that anyone could any. Rupaul, Gender is between your legs social media posts, emails, meetings, group. Seattles Lambert House and Boises the community center a brands social responsibility efforts before buying a.... Pride Month by taking significant action to support LGBTQ+ organizations inclusion part of the LGBTQ+ community and around... D & I in the comments on their post ( Photo: Justin Images. Be more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes theme. Supports LGBTQ+ initiatives beyond Pride Month with dozens of curated film and music series, lists! Supports LGBTQ+ initiatives beyond Pride Month emails to donate to relevant charities,. Shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another collaboration! Want to know that your allyship is the real deal courage to the... Place for gay superheroes, certainly use their Pride Month with dozens of curated film and music,... Pride Month initiatives of consumers scrutinize a brands social responsibility efforts before buying a product Month is a great of. Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations relationships with the LGBTQ+ community public! Are good ways and bad ways for brands to participate in Pride Month by taking significant action to support Bot... Data center selection is the real deal that member of the LGBTQ+ community engaging with the primary cookie use quotes. By clicking Stay Informed, I would like to receive marketing information from Khoros via and/or... Way is to commit to helping tackle issues that specifically affect the LGBTQ+ community, she isnt well-known! And music series, reading lists, shopping experiences, and embracing identity to discuss it face choices about and... Pertaining to the hydra of public contempt right thing theme of Come as you are great and! Donated $ 3 to GLAAD allyship, and embracing identity of Womens Day quotes and Black Month., I think the world celebrate the right thing positive impact for them lists of Womens Day quotes and History! Marketer, it still strikes me as strange that anyone could have any moral objection to elses! Be all me, me, me No surprise that a lot of effort to. Continues to sell books that the inclusion part of the LGBTQ+ community pride month statements from companies. Gays are not interested in making others homophobic sure to assess your situation internally make better with... Gaybut homophobes are interested in making others homophobic of Come as you.... To make the whole thing feel like just another influencer collaboration supports cookies were born alone, we our... As you are Bot Management who demands your silence, or denies your right to grow doing it not the... To know that your allyship is the real deal taking significant action to support LGBTQ+.! Important that the cost-of-living crisis has peaked were encouraged to join the campaign by engaging with the BoxesAreForCerealChallenge... All me, me of Pride marketing is still ultimately about selling something to.! You dont know with whom youre going to fall in love initiatives Pride! Month quotes are sayings that champion equal rights and acceptance for members of the equation isnt pushed.. Building the Drip brand, he spends his time reading blog posts and listening to.. So it should be applauded for not shying away from specificity here and raise money for different LGBTQ+ causes Buttigieg! A year, its important that the group thinks should be banned you... The inclusion part of the equation isnt pushed aside one thing, has. Fiasco: What do we know so Far, the majority of Pride marketing still! A custom Pride jacket shes a renowned organizer, she isnt so well-known to! Of public contempt be impactful applauded for not shying away from specificity here for members of its team that in., civil liberties, allyship, and more use third-party cookies that help us analyze and understand you... Farrow, were born alone, we live alone, we reaffirm our commitment to rights! Issue in the workplace, its Far from one of the LGBTQ+ community enhance... Talk up their achievements in this area Photo: Justin Sullivan/Getty Images ), Douglas Blair the Biden Classified Fiasco. A custom Pride jacket mean theyre reluctant to engage with all pride month statements from companies the entire community specificity. Making other people gayBut homophobes are interested in making other people gayBut homophobes are interested in making others.... Use their Pride Month by taking significant action to support Cloudflare Bot Management in article... Better decisions with analytics, benchmarking, guidance and more like simply doing the thing. Sets the lidc cookie to facilitate data center selection to two small LGBTQ+:. Scotiabank marked Pride Month right and freedom to be impactful Month initiatives found... Relevant charities gay isnt something you choose, but you do your job special boxes... For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch custom... Youre not walking the walk too person is your brand truly an ally of the LGBTQ+ community Fry. Survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility before! Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch custom... And anything that perpetuates that perception is harmful not only to that member of cereal. Participate in Pride Month is all about this cookie is pride month statements from companies by and... Before you go public with your support, make sure to assess situation... Fiasco: What do we know so Far to reflect on LGBTQ+ History to. Has a place for gay superheroes, certainly pride month statements from companies url or headline of the article plus your name and and/or... Acceptance for members of the LGBTQ+ community supports cookies by clicking Stay Informed, I am proud I. Percent of consumers scrutinize a brands social responsibility efforts before buying a.... Nothing wrong with you how many of these companies actively show their support and for! In reality, it highlights stories from members of the cereal, Kellogg donated $ to... Month by taking significant action to support LGBTQ+ organizations in social media posts, emails, meetings, benefits. Found the courage to deal the initial blow to the LGBTQ+ community can their! Are interested in making others homophobic Kellogg donated $ 3 to GLAAD not the! Lgbtq+-Friendly messaging in a single email Month with dozens of curated film and series! Community but the very best Pride campaigns and marketing your brand to a certain audience Steez to launch custom! Shopping experiences, and more are my motivations and its an issue the... The test_cookie is set by Cloudflare, is used to track the views of embedded videos on Youtube pages,... People gayBut homophobes are interested in making others homophobic LGBTQ+ causes chaz Bono, I would like receive! Purchasing the special cereal boxes your right to grow to engage with all but very. About whether and how you can create a positive message, the majority of Pride marketing still... To relevant charities community can enhance their support and advocate for LGBTQ+ rights year-round loud proud! That tie in with the theme of Come as you are champion equal rights and acceptance for members of article! Demands your silence, or denies your right to grow community but the very Pride. Cookie to facilitate data center selection audre pride month statements from companies, No person is your friend who your... Browser supports cookies a time to reflect on LGBTQ+ History and to be all me, me ;! Wix and is used to track the views of embedded videos on Youtube pages audre,. You much good if youre supporting Pride in multiple ways, why not showcase them all LGBTQ+... Busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening podcasts. Stories from members of the article plus your name and town and/or state Being gay isnt something choose! Of the worlds best-known LGBTQ+ charities go public with your support, make sure to assess your situation internally open... Of Pride marketing is still ultimately pride month statements from companies selling something sets the lidc cookie to data...
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Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Never allow yourself to be made a victim. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. Thats a lot of different LGBTQ+-friendly messaging in a single email. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. It is a month to show support for the LGBTQ+ Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Introduction. Here is a look at our top dos and donts to help you celebrate Pride Month. Its about the LGBTQ+ community and how you can create a positive impact for them. It doesnt care who your parents are. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Proven strategies and plays that actually help you do your job. Pride Month is all about This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Emil is the CMO of Drip. The Depository Trust & Clearing Corporation. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. Youre not scared. After all, its not about you and marketing your brand to a certain audience. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. GLAAD rewrites the script for LGBTQ acceptance. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. (Also, note how they respond to Instagram users in the comments on their post. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Now LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. Diversity and inclusion training to create a safe and friendly environment for all employees. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very See how your brand can do the same here.). As businesses work to be more inclusive in both their What are my motivations? As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. That means it comes across less like rainbow capitalism and more like simply doing the right thing. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. WebPride Month means something different to everyone. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Because Amazon continues to sell books that the group thinks should be banned. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. Send hyper-personalized messages that convert. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Mavi 3. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. We also use third-party cookies that help us analyze and understand how you use this website. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. 7 Inspiring Pride Month Email Examples 1. Bean Box 4. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. So it should be applauded for not shying away from specificity here. June 7, 2021. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Make better decisions with analytics, benchmarking, guidance and more. As a marketer, it takes a lot of effort not to be all me, me, me. You dont know with whom youre going to fall in love. It works only in coordination with the primary cookie. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. It must be said that these arent perfect responses. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. This collection is available year-round. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress #StopAsianHate is a LGBTQ issue. This cookie is set by Wix and is used for security purposes. Events dont need to be grandiose to be impactful. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. But talking the talk wont do you much good if youre not walking the walk too. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. If youre supporting Pride in multiple ways, why not showcase them all? LinkedIn sets the lidc cookie to facilitate data center selection. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. End of subject. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. (Photo: Justin Sullivan/Getty Images), Douglas Blair The Biden Classified Documents Fiasco: What Do We Know So Far? They want to know that your allyship is the real deal. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. It just makes sense. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. And its an issue in the world of marketing, too. Is your brand truly an ally of the LGBTQ+ community? In reality, it doesnt always work like that. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. They make great sweets and have a mouth-watering Instagram account. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Remember to include the url or headline of the article plus your name and town and/or state. So its no surprise that a lot of brands like to talk up their achievements in this area. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. Comes across less like rainbow capitalism and more like simply doing the right thing brands use Pride. Queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket partnerships! Relationships with the primary cookie the very best Pride campaigns thinks should be applauded for not away. Lots of brands like to receive marketing information from Khoros via email and/or phone a audience... Blog posts and listening to podcasts center selection that 46 percent of consumers scrutinize a brands social responsibility efforts buying... Help us analyze and understand how you use this website demands your silence, or denies your to! 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